Home » Tech News » Watch: Ikea announced the new Bookbook, with eternal battery life

Watch: Ikea announced the new Bookbook, with eternal battery life

Experience the power of iKea’s bookbook

At only 8mm thin, and weighing in at less than 400g, the Bookbook comes pre-installed with thousands of home furnishing ideas.

“Once in a while, something comes along that changes the way we live, a device so simple and intuitive, using it feels almost familiar,” says Jorgen Eghammer, the “chief design guru” in the video. “Introducing the 2015 Ikea catalog. It’s not a digital book or an e-book. It’s a book book.”

He goes on to highlight the features of the “bookbook” – “no cables, not even a power cable”, an “eternal” battery life, “no lag” and so on.

ikea's bookbook

This video ad is promoting Ikea’s 2015 catalog and a blatant spoof of Apple iPad, a satirical piece on tech commercials and over-the-top tech enthusiasm in general.

The video was created by ad agency BBH Asia Pacific, it was posted on IKEA Singapore’s YouTube account on Sept 3.


About emjoven

Ed Joven is the owner of Tech News Philippines. A Tech Blogger, Food Blogger and a Social Media and Search Strategist. Over the past 8 years Ed has provided SEO services to hundreds of online businesses. You can find him on Google+ , Twitter, LinkedIn,Facebook and Pinterest.

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  1. love it

  2. what a weird name, “bookbook”

  3. sherry ann gole cruz

    is it really bookbook?

  4. yeah its weird,. bookbook???

  5. great marketing

  6. Whaaa~ This is so neat. I love Ikea. They’re always coming up with creative and modern ideas! 🙂

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