Taiwan Excellence was locally introduced last June 26, the first-ever Taiwan Excellence campaign featured world-class quality of the 56 participating Taiwanese brands–175 products from information and communications technologies (ICT), home and living, and sports and leisure products–through its “Excellent Lifestyles”.
The Taiwan Excellence campaign started as part of the Ministry of Economic Affair’s (MOEA) 5 year plan in the 1980’s to raise Taiwan’s international competitiveness by supporting its local brands. Under the Image Enhancement Plan, the Taiwan Excellence Award campaign was established in 1992. The “Taiwan Excellence” was awarded to products based on R&D, design, quality, and marketing efforts. If selected, the brands and products were allowed to use the Taiwan Excellence Seal locally and internationally.
All Taiwan based brands are eligible to be part of the campaign. Product categories include consumer and business IT, fashion, arts and culture, sports, education, transportation, and others.
Each product is scored based on its R&D, design, quality, and marketing by an international panel of judges. Each product must score evenly in all four categories. After careful evaluation, those selected are allowed to carry the Taiwan Excellence Seal.
From among the selected products, the judges choose those who deserve the Silver and Gold Award recognition. They will select thirty from the original winners, with only ten to be given the Gold Award, the highest recognition under the campaign, while the remaining finalists will be given the Silver Award.
Taiwan Excellence campaigns aim to raise brand awareness and preference for Taiwanese brands among Filipino consumers. These brands include the world famous Acer, Asus, BenQ, Transcend, Teco, Tatung, HCG, and SYM. The Taiwan Excellence assures Filipino buyers that they are purchasing world-class, innovative, reliable, and worthy products made to conform to the highest quality standards.