Last July, Korean company Samsung launched a TV ad blitz mocking iPhone users as “wall huggers” because they are in constant need of power outlets because their batteries keep dying.
According to CNET, Samsung is expanding their mockery to iPhone users beyond the small screen to actual power outlets in airports, where many portable device users juice up before hopping on their flight. The ad boasts of the Galaxy S5′s “Ultra Power Saving Mode,” which adjusts screen brightness, turns off Bluetooth, cellular data and Wi-Fi and restricts the number of in-use apps.
As seen above, the placard completely envelops the outlet and starts out by touting the Galaxy S5’s “Ultra Power Saving Mode”.
Apple’s iPhone doesn’t exactly have the battery life to be proud of compared with rivals smartphones by Samsung and HTC. One of the key reasons being the iPhone’s rather compact size, which leaves little space for accommodating huge batteries. However, mud-slinging between the two smartphone giants dates back to 2011 when Apple accused Samsung of stealing its patent design.
Samsung is planning to widen its campaign to New York’s John F. Kennedy International Airport, Chicago’s O’Hare and Midway airports and potentially others.